Energii — Community & Workwear Hoodie
Via my company Tank Projects I developed a premium 380GSM hoodie for Energii, built for both community wear and everyday work.
The hoodie has become a favourite within the Energii community and among its workers, made in a heavyweight 380GSM cotton. It was designed to feel premium and durable, a piece people genuinely want to wear rather than a standard item of company merchandise.
It is not just another piece of merchandise, but a hoodie people choose to wear outside of work, in their everyday lives, on weekends, and around town, well beyond the studio floor and workplace.
The hoodie was gifted to the entire company as a Christmas present, with 250 pieces distributed across a selection of chosen studios. What started as a simple holiday gift quickly turned into a genuine wardrobe staple, worn long after the season had passed.
It was even worn by streamer Savannah during a live Reformer class broadcast on Twitch, putting Energii’s branding directly in front of a young, highly engaged generation that traditional merchandise rarely reaches.
