Barry’s Bootcamp — European Studio Collection
Via my company Tank Projects I developed a performance-driven apparel collection for 14 Barry's Bootcamp studios across Europe.
The collection was designed to reflect the intensity and identity of the Barry’s experience, a clean, all-black sports aesthetic built for both performance and everyday wear. It included shorts, tees, hoodies, and leggings, created with a focus on functionality, fit, and durability.
I curated and proposed a selection of athletes, resulting in four Danish swimmers being featured in the final campaign: Rio Halawi, Amalie Mikkelsen, Frida Caroline Knudsen, and Victoria.
The selection process was highly considered. It was important to me that the athletes embodied both performance and presence, individuals who are in peak condition, both in and out of the water. This balance between aesthetics and athletic excellence was key to ensuring authenticity in the campaign.
This project reflects my approach to talent consulting: combining a deep understanding of sport with a strong sense of brand alignment and visual storytelling.
Models: Frederik Møller & Ulrikke Marie Hvass-Jørum
